The fastest-growing markets on OnlyFans are not the English-speaking ones, which makes a second language a practical way for a creator to reach faster-moving audiences.
Mexico City’s OnlyFans spending rose from $32.4 million to nearly $39 million in 2025, an increase of 20.18%, according to the OnlyGuider “OnlyFans Wrapped 2025” report as covered by Xataka México in January 2026. The report put Mexico’s national total at about $291 million.
Over the same year, spending in the United States, the United Kingdom and Australia grew by only 1% to 2%, while Italy, Spain and Colombia grew by more than 20%, according to OnlyGuider data reported by Protothema. For a creator deciding where the next hour of effort goes, that gap is the argument for adding a language. This article looks at what the numbers show, what research says about language and buying, and what localizing involves in practice.
Latin America: five markets, five different stories
The 2025 country table
OnlyGuider’s country table, as published by Forbes Chile in December 2025, gives a sense of how uneven the region is. Mexico ranked fifth in the world at about $290.9 million, up 19.12%. Brazil ranked ninth at about $193.9 million, up only 1.95%. Argentina ranked 13th at about $87.3 million, up 23.41%.
Chile ranked 16th at more than $58 million, up about 9%, and Santiago placed 18th among cities with more than $26 million. Colombia ranked 18th at about $58.4 million, with growth of 24.48%, the fastest of the five.
Xataka also reported a daily average for Mexico of $796,867 across subscriptions and tips. That is simply the annual total divided by 365, as a quick check shows: $290.9 million over 365 days comes to about $797,000. It makes the scale concrete without adding new information.
Big and fast versus big and flat
Read together, the table shows two kinds of market. Mexico, Argentina and Colombia are large or fast, or both. Brazil is large but was nearly flat in 2025, and Chile is steady. A creator choosing between Spanish and Portuguese is therefore choosing between several Spanish-speaking markets with fast growth and Brazil, the largest Portuguese-speaking market in the table, which barely moved.
These are third-party estimates, not audited accounts. They are best used to compare markets with one another, not to forecast an individual creator’s income.
Europe: Germany sits behind the UK and Italy
Protothema reported that the United Kingdom led Europe on total spending at $531 million, followed by Italy, Germany, France and Spain. That puts Germany in the top tier of the continent, and Spain among the faster growers.
In the country table published by OnlyGuider, Germany appears at about $237 million for 2025, up about 17% from roughly $202 million the year before.
The Spanish-language audience is large, but spending is what counts
635 million Spanish speakers
The Instituto Cervantes put the world’s Spanish speakers at about 635.7 million in its 2025 yearbook, of whom about 519 million are native speakers. The same report counts roughly 130 million native speakers in Mexico alone.
Speakers are not buyers
Speakers are not buyers, and no public figure splits OnlyFans spending by language. What the numbers do show is that the Spanish-speaking world is far larger than any one of its national markets in the tables above, which means a Spanish-language page can reach audiences in Spain, Mexico, Argentina, Colombia and Chile at once. For a sense of how deep the language runs online, look at the best Spanish adult content sites.
What the evidence says about language and buying
What CSA Research found
The best-known study on the subject is not about adult content. CSA Research surveyed 8,709 consumers across 29 countries in 2020 and found that 76% preferred products with information in their native language. Forty percent said they would never buy from websites in other languages, and 65% preferred content in their own language even when the quality was poor.
Read it as a signal, not a measurement
The survey covered online shoppers in general, so it should be read as a signal about habit, not a measurement of subscription behavior. The last figure suggests that a rough effort in the reader’s language can beat a polished one in a language they do not read.
No published study measures how translation affects subscriber numbers on OnlyFans specifically. Anyone claiming a precise conversion lift should be asked for the data.
Localizing is more than translating
Regional habits within one language
Spanish is a family of regional habits. The Real Academia Española’s usage dictionary says voseo, the use of “vos” in place of “tú,” is generalized in Argentina, Uruguay and Paraguay, while tuteo predominates in most of Mexico. A message that sounds natural in Buenos Aires can read as foreign in Mexico City, and the reverse is also true.
Portuguese has its own divide. Brazilian and European Portuguese are mutually intelligible and differ little in formal writing, but everyday speech differs in pronouns and vocabulary, and a Brazilian audience may notice a continental phrase. German adds a choice between the informal “du” and the formal “Sie,” and picking the wrong one sets the tone before a sentence is finished.
The small giveaways
The giveaways are often small. Spanish as spoken in Spain uses “vosotros” for the plural “you,” while in Latin American speech “vosotros” is not generally used in daily conversation and “ustedes” serves at every level of familiarity. In Portuguese, the word for a train is “trem” in Brazil and “comboio” in Portugal. In German, a message that slides from “du” to “Sie” and back within a paragraph reads as if two people wrote it.
A workable approach
A workable approach starts with one language and one regional variety, chosen by where current subscribers already live. Discovery matters as well, since creator search engines organize public profiles and surface them to new fans.
What to translate first
The welcome message, the pinned post and the profile text come first, because every new fan sees them. A native speaker from the target region should read them, not only a translation tool, and a short style sheet of the pronouns, spellings and recurring phrases chosen lets a second helper write in the same voice.
A sensible order of operations
Test with the fans you already have
Start with the language the existing audience already speaks. A creator with a few Mexican or Colombian subscribers has a ready test: translate the welcome message, watch how those fans respond, and only then translate the rest. Subscribers who arrive by searching for creators from their own country feel the difference first.
Measure over at least a quarter
Keep a simple log while testing: the date the translated welcome went live, and new subscribers per month before and after. With small numbers a single month proves little, so judge over at least a quarter, and change one thing at a time so the result means something.
Be honest, then add a second language
Honesty belongs in the plan too. A creator who is not a native speaker does not need to pretend to be one; a short note in the profile that the page is being translated with a native reader’s help is accurate and sets reasonable expectations for replies.
Add a second language when the first is stable. Spending in the English-speaking heartlands grew by 1% to 2% in 2025. The 2026 figures, when OnlyGuider and others publish them, will show whether the gap with Latin America and southern Europe has held.